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Graphic of several familiesBreakthrough ACTION

Know, Care, Do: A Theory of Change for Engaging Men and Boys in Family Planning

Women at a user-testing session in NigerBreakthrough ACTION

Introduction à l’économie comportementale

Two older adults with surgical masks and bandages after getting vaccinated in New York CityU.S. Navy Medicine

Audience Segmentation for Vaccination

Pregnant woman receives a mosquito net at her prenatal visitPresident's Malaria Initiative/Flickr

Audience Segmentation for Malaria

Young mothers getting family planning information from a community health worker in UgandaJonathan Torgovnik/Getty Images/Images of Empowerment

Measuring SBC Program or Campaign Exposure

A nurse counsels a couple on family planning in RwandaYagazie Emezi/Getty Images/Images of Empowerment

Measuring Provider Behavior Change

A female health worker provides reproductive health and family planning counseling to a womanJonathan Torgovnik/Getty Images/Images of Empowerment

Applying Segmentation to Social and Behavior Change in Family Planning

A female health worker uses a mobile app to record vaccination data in MozambiqueArturo Sanabria/Photoshare

Social and Behavior Change Program Monitoring

mosquito graphicBreakthrough ACTION

Evidence-Based Malaria Social and Behavior Change Communication: From Theory to Program Evaluation

Female community health worker talks to a woman during a home visit in UgandaJonathan Torgovnik/Getty Images/Images of Empowerment

Changement social et comportemental 101: une introduction

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The SBC Learning Central website was originally developed by Breakthrough ACTION (USAID Cooperative Agreement #AID-OAA-A-17-00017) under the leadership of Johns Hopkins Center for Communication Programs. This website is now maintained by Johns Hopkins Center for Communication Programs and its contents are the sole responsibility of CCP. The contents of this website do not necessarily reflect the views of USAID, the United States Government, or Johns Hopkins University.

© Johns Hopkins University. All rights reserved.

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